Tips For The Camera Shy Business

I recorded this video ‘Tips for the Camera Shy’ a few years ago but it’s still very applicable today. Even more now that many businesses are realizing that they must include video into their online promotions.

Since I recorded this video tip, options for producing business video have grown to include new technologies that offer low cost, easy to use, ‘DIY’ video makers.

These video makers allow you to simply add photos and text to create your own custom video for work or play. If you really want to get fancy, you can record an audio narrative and add to the mix.

Putting together a video montage of photos, text and audio is great if you are selling a product or even for some services, however, there’s nothing more impacting than real people speaking from the heart on camera.

That’s why I wanted to re-post this video. To help those professionals that recognize they can no longer hide behind their website. Rather, they realize that they must be brave and step out in front of the camera so that potential clients can get a sense of who they are, helping them to feel more comfortable doing business with them.

If you haven’t made the move to include ‘moving pictures with sound’ into your marketing mix, whether it’s an instructional video cartoon, video testimonials of happy customers, or educational interviews, you can have the support you need to develop the right video production that will most benefit your bottom line by giving us a call.

We know video, we know online marketing, we’re here to help.



Easy To Criticize YouTube, After the Fact!

446837-youtubebanblock-1349370037-355-640x480I love YouTube. Not because it’s fun, novel or easy to use. I love YouTube because it legitimized web video for business marketing.

Back in 2002, when we started our business, video was unheard of except for personal use. Yes, there were offline video producers who would produce commercials for TV or corporate training, but that was about the extent of business video usage back then.

In a recent Media Post article, the writer talks about the popularity of YouTube as THE channel and how some have a love/hate relationship with the web video giant.

Upon reading the article, the writer acknowledges more than once that there are contradictions. (read full article below). To me, it just confirms that no one really knows.   Video producers who came to web marketing later have no room to cry foul on YouTube as suggested in the article. There were dues to pay and looking back, many innovative video companies have come and gone.

As a personal investor and early adapter before YouTube, I’ve paid my dues and am proud to say that we’ve been around long enough to know that web video production and marketing is still anybody’s game. YouTube is definitely my friend because it paved the way for embracing video as a viable means to promote business online. And that is good for everybody’s business.

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