Content Marketing; The “Catch All” Phrase of the Year!

In a recent article based on research for 2013 marketing trends,
http://www.emarketer.com/Article/Content-Vaults-No-1-Marketing-Priority-2013/1009648
content marketing has been placed in the highest ranking of interest from all the many forms of web marketing strategies.
As you view the stats, you’ll see that video marketing and social media engagement, to name a few, are waning. What I find interesting (and I’d love to hear your thoughts) is that content marketing very simply is ‘the creation and distribution of content’ right? So, without video and social media, what exactly is the content and how is it being distributed?
Tell me if I’m wrong here, but the word ‘content’ includes just that, content. Whether it’s text, video, audio, blogs, articles, social posts etc… And the distribution of this content includes most certainly, video, social bookmarking, networking and other share sites.
So, what is this heightened interest in content marketing this year? Really, isn’t that what we’ve been doing all along?

Advertising Shift; Good or Bad?

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I subscribe to several enewsletters that focus topic on Internet Marketing so I can keep wise on trends and what’s new in the world of advertising.

As addressed in this article below, I was impressed by the idea of how much has changed and how little has changed too in the past few years. Is it possible that we’ve hit a plateau and are now just trying to best apply new technologies to market our businesses in today’s fast paced world?
What are your thoughts on 21st century advertising? What’s working and not working for your business?

http://www.mediapost.com/publications/article/190031/advertising-publishing-more-a-tragedy-or-a-come.html#reply

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